What I learned during this Kraft Kitchens Blogging Event was that Kraft Foods does more than provide food nation-wide. Kraft Foods cares about the families.
They care so much that they set up this first-time event, inviting 8 mom-bloggers to tour their facility. They wanted to ask us what we want in food items. Â What we need for our kids. Â What would make cooking easier for us. What would help promote “family” and “meal time.” Â They cared about our pocketbooks and they listened when we talked healthy living. But what I really loved was how they treated us, as if we were their family.
The goal of the Kraft Foods team was to get behind my eyes – as a busy mom of 3 teens – and to brainstorm. Â To find ways that Kraft could make my life easier as a mom.
And sit for a delicious meal, that we all cooked! (click on the picture below – look at my plate of food! I had to try it all!)
Then we got to sample products.
And do more tasting.
Shop the store.
And end on a positive note: A roundtable discussion where I felt my opinion was valued as a wife, mother, entertainer, and consumer.
Oh, and did I mention that I was able to meet the CEO of Kraft Foods?Â Irene Rosenfeld came and toured the kitchen while we were cooking up a storm!
I sure think differently now when I think about Mac and Cheese. I think of the “family” behind the product and that really brings me comfort!
So thank you, Kraft Foods friends and family, you really did it right!
(As I was invited to take part in this event, my travel and accommodations were provided; however, my opinions are entirely my own and I have not been paid to publish positive comments. Thank you Todd Rosenberg, for sharing your photography with us! And thanks to the team who brought us – Bob, Lisa, Armin, Sarah, Kelley, Andy, Holly, Jen and Sage. And to the Culinary team – John, Marianne, Harry, Tracy, and Jennifer! I loved my dinner-talk with Claire, and of course we can’t leave out Edelman friends – Teresa, Jessica and DanielleÂ and a big hug to Jessi!)
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originally published August 23, 2009 — last updated January 13, 2010
Welcome to my home and table! I'm Sandy—lover of food, family, cooking, THE BIG BOARD, travel, and bringing people together. Feasting on Life begins the moment we open our door (and hearts) to hospitality, wherever we are. Through great recipes and connection around the table, we become better, stronger, and more courageous people. Feasting on Life is real, and every time we do it, we grow a little more.