Using a fork or small knife, poke small holes all over the skin of the potato.
Coat potatoes in olive oil and a pinch of salt (this will provide crispy skin).
Place the potatoes directly on the oven rack (no sheet pan required!) and bake for 1 hour or so, until skin is crispy and center is tender.
To serve, garnish with sour cream, chives, butter, cheese, and anything else that tickles your fancy!
Notes
A way to know if potatoes are done is if you make a small cut down the center and squeeze the spud lengthwise, it should split open with fluffy potato goodness. If it doesn’t, return to the oven for a few minutes longer.